KCG is an executive leadership group which primarily focuses on career coaching and business development for lawyers and individuals. With the group's leadership focus in mind, the logo was designed to emphasize the growth of its clients. The branding utilizes the phoenix as a symbol of re-birth and success, while also embodying a simplified and minimalistic form. Lastly, a new website and branding materials were created, in order to fully portray the company’s theme. While at UP.